Brief.

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A branding project that was created using a 70’s theme is a fast-food restaurant specializing in burgers. Other products include appetizers, ice cream and other typical foods you would see in a 70’s American diner. The Logo is one of the most significant factors of branding and thus I wanted to represent the theme and product in the best way possible. To do this I have essentially combined the two by designing a vinyl record in the shape of a burger with the name of the restaurant as the filling. This design is unique, eye-catching and self-explanatory which is most ideal.

 

The fast-food restaurant offers only take-out options but ensures they make this as accessible as possible for their customers by creating a double-use packaging that not only holds/transoprts their food, but transforms into plates customized for each dish usage. The innovative packaging is designed to resemble a jukebox or a record player thus adhering to the 70’s era. 

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